Social Networking and Internet Marketing

Social networking has been one of the best growing
sectors of the internet in recent years

These free to use the public sites help consumers stay
in touch with their friends, and are surprisingly addictive.

The original first generation of social networking sites
are now massive, and newer niche social networking sites for
different audiences, interests and even geographic regions
are now starting to emerge.

Most Internet Marketers still haven’t got to grips with
how to use this powerful new audience to advertise their
company.

Most consumer-facing social networking sites allocate you to
create a profile page for your business; some are free and
others will make a small charge.


Your profile will usually
include photos, a short description, and contact details for
your business. Some sites even let you set up a regular feed
of news from your website, add message boards for users to
comment on, upload videos about your business and send messages
to your followers.

Once your profile is set up, other users can choose to become
followers or friends of your business, either by finding you
in search results, or virally by word of mouth. You can also
market your social networking profiles with a badge on
your main website.

Once you’ve got a social networking profile, you can start
to make use of this commanding new marketing tool, in a number
of different ways:



Social networking can help you increase the word about
your business.



Most social networking sites allow you to contact viewers who’ve
chosen to follow you. This can be a quick and cost effective
way to stay in touch with people, and also avoids your emails
being caught by spam filters as messages are broadcast within
the social networking site.

Of course you shouldn’t misuse this facility be messaging
people every day, and so messages are best saved for
genuine news and offers.



Social networking sites are a great environment in which
to market special offers or deals.


Social networking users are usually highly active,
sending an offer to your group of followers can be a
quick and simple way to drum up extra sales.



Your own assembly of social networking fans and followers
also gives you a ready made source of valuable research
and feedback.
If you’re planning to launch a new product you can see
what your group thinks first, or you could just ask them
what your business should be doing to improve.
You’ll get surprisingly constructive and genuine feedback
from your followers, and they’ll be delighted to
have been asked.


If your company is holding an event or a special occasion,
social networking can help you publicize it in advance.



Many people use social networking sites to organize their
social lives anyway, so it’s a really relevant place to
market an event to your followers with a message or
update on your page.



If you don’t have a website for your business, you could even
use social networking sites to establish a web presence instead.

Most social networking sites make your business profile page
visible to all web viewers and search engines, not just their
own members. And there are plenty of social networking websites
around to reach a surprisingly wide audience for
little effort or cost.



Help your existing website perform better in
search engine results:

Most social networking websites allocate you to create a
profile page, which can usually include a hyperlink
back to your own website. Leave your profile page visible
to the rest of world in your account settings, and it will
soon be found by Google and other search engines,
which will see the link as another vote of recognition for you






May your days be filled with abundance and
all your dreams come true.


Today’s Success Quote:
" Don't aim for success if you want it;
just do what you love and believe in, and it will
come naturally. ” David Frost


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